TradeShow Driver

TradeShow Driver delivers the following trade show marketing and promotion for each contact:

2 Mailers — designed, personalized, and directed to p-URLs

2 Emails — designed, personalized, and directed to p-URLs

Follow-up Phone Call — for all responders

Incentive Drawing — iPod Touch or equivalent

4 Landing Pages — designed, personalized, and Hosted

4 Thanks Pages — designed, personalized, and hosted

Reporting — advanced analytics on all campaign elements

TradeShow Driver includes the following marketing services:

Art & Creative — development for all campaign elements

Telemarketing Script Development

Deployment — for direct mail and email blasts

Personalized and General Landing Pages

Landing Page Development — includes hosting

Aggregate and Granular Metrics

Electronic Leads — pushed directly to a manager or sales team

TradeShow Driver, an integrated trade show marketing and promotion package, does not include postage or list rental (available). Additional quantities and multiple shows happily quoted upon request.

exhibitor promotion

Tradeshow Driver is the turn-key trade show marketing and promotion package that contacts trade show prospects 5 times (telemarketing followup to responders included).

TradeShow Driver will:

Take trade show promotion and event planning off your plate — creative, production, datawork, premium purchase, and show drawings are all handled flawlessly.
Increase ROI from trade shows — a pre-show drawing captures targeted leads months before the show and drives qualified prospects to your booth.
Measure the increase — Starwars marketing analytics give you powerful information on response and lead qualification for direct mail, email, web, and other pre-show and post-show communications.

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Tradeshow Driver for Exhibitors

exhibit houses

Even if you do your part to perfection, the key to a great trade show is qualified prospects in the booth. But not every exhibitor has a well-organized pre-show and post-show communications program to qualify and invite their prospects.

For exhibit houses, Tradeshow Driver is the turn-key trade show marketing and promotion package that you can offer your clients to measure and improve their show ROI. A turnkey package, it guarantees a coordinated prospecting effort that will maximize the impact of the show.

TradeShow Driver will:

Contact trade show prospects 5 times (telemarketing follow-up to responders included).
Minimize the last-minute hassles that are otherwise part of the communications initiative. Tradeshow Driver flawlessly handles creative, production, datawork, premium purchase, and show drawings.
Increase ROI for clients at trade shows — a pre-show drawing captures leads months before the show and drives qualified prospects to booths.
Measure the increase — State-of-the-art marketing analytics provide robust response and lead qualification data for direct mail, email, web, and other pre-show and post-show communications.

Download:
Tradeshow Driver for Exhibit Houses

show organizers

Tradeshow Driver is a membership service, helping your clients make the most of their trade show investments. Often they don't have access to a convenient way to invite people to their shows.

Tradeshow Driver is the complete marketing and promotion package that solves the problem. A turn-key package, it guarantees a smooth prospecting effort to maximize the impact of their show investment.

TradeShow Driver will:

Get in touch with potential trade show attendees 5 times (we've included a telemarketing followup).
Take trade show promotion off your exhibitors' minds — creative, production, datawork, premium purchase, and show drawings are all handled flawlessly.
Increase ROI for exhibitors — our pre-show drawing is a tactic that extends the value of the show before and afterward, and motivates the most highly qualified prospects to visit exhibitors' booths.
Measure and improve — an elaborate report of analytics gives you and your exhibitors intricate data on response and lead qualification for direct mail, email, web, and other pre-show and post-show communications.

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Tradeshow Driver for Show Organizers

show venues

Tradeshow Driver is a value-add to your show that exhibitors will appreciate—while it adds to your show revenue.

A complete trade show marketing and promotion package, Tradeshow Driver is designed to increase ROI for exhibitors and comes with a sophisticated analytics report that will measure and prove show value. Tradeshow Driver guarantees a smooth prospecting effort to maximize the impact of show investment.

TradeShow Driver will:

Insure that your clients have a smooth and easy program to invite prospects to their booth, capture and qualify leads, and follow up after the show.
Contact trade show prospects 5 times (telemarketing follow-up to responders included).
Take trade show promotion off your exhibitors' minds — creative, production, datawork, premium purchase, and show drawings are all handled flawlessly.
Increase ROI for exhibitors at trade shows — a pre-show drawing captures leads months before the show and drives qualified prospects to booths.
Measure the increase — a proprietary trade show database with full analytics gives you and your exhibitors the scoop on response and lead qualification for direct mail, email, web, and other pre-show and post-show communications.

Download:
Tradeshow Driver for Show Venues